{"id":1810,"date":"2024-09-25T15:46:39","date_gmt":"2024-09-25T15:46:39","guid":{"rendered":"https:\/\/www.globalmeet.com\/?p=1810"},"modified":"2025-08-07T05:36:01","modified_gmt":"2025-08-07T05:36:01","slug":"how-virtual-events-impact-your-corporate-communication-strategy","status":"publish","type":"post","link":"https:\/\/www.globalmeet.com\/blog\/virtual-events\/how-virtual-events-impact-your-corporate-communication-strategy\/","title":{"rendered":"How Virtual Events Impact Your Corporate Communication Strategy","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1810\" class=\"elementor elementor-1810\" data-elementor-post-type=\"post\">\n\t\t\t\t<section class=\"elementor-element elementor-element-518691a5 e-con-full post-details-hero-img e-flex e-con e-parent\" data-id=\"518691a5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19f938c elementor-widget elementor-widget-image\" data-id=\"19f938c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.globalmeet.com\/wp-content\/uploads\/2024\/09\/professional-businessman-speaking-to-a-crowd-at-a-globalmeet-coroporate-communication-strategy-event-1024x576.webp\" class=\"attachment-large size-large wp-image-1811\" alt=\"Professional businessman speaking to a crowd at a GlobalMeet corporate communication strategy event.\" srcset=\"https:\/\/www.globalmeet.com\/wp-content\/uploads\/2024\/09\/professional-businessman-speaking-to-a-crowd-at-a-globalmeet-coroporate-communication-strategy-event-1024x576.webp 1024w, https:\/\/www.globalmeet.com\/wp-content\/uploads\/2024\/09\/professional-businessman-speaking-to-a-crowd-at-a-globalmeet-coroporate-communication-strategy-event-300x169.webp 300w, https:\/\/www.globalmeet.com\/wp-content\/uploads\/2024\/09\/professional-businessman-speaking-to-a-crowd-at-a-globalmeet-coroporate-communication-strategy-event-768x432.webp 768w, https:\/\/www.globalmeet.com\/wp-content\/uploads\/2024\/09\/professional-businessman-speaking-to-a-crowd-at-a-globalmeet-coroporate-communication-strategy-event-1536x864.webp 1536w, https:\/\/www.globalmeet.com\/wp-content\/uploads\/2024\/09\/professional-businessman-speaking-to-a-crowd-at-a-globalmeet-coroporate-communication-strategy-event-2048x1152.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-31b10a7e post-details-heading e-flex e-con-boxed e-con e-parent\" data-id=\"31b10a7e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5dd998bb elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"5dd998bb\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How Virtual Events Impact Your Corporate Communication Strategy<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66e05f52 elementor-widget elementor-widget-post-info\" data-id=\"66e05f52\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-1017738 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t<span class=\"elementor-post-info__item-prefix\">by<\/span>\n\t\t\t\t\t\t\t\t\t\tGlobalMeet Blog Team\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-b20bc6e elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t<span class=\"elementor-post-info__item-prefix\">,<\/span>\n\t\t\t\t\t\t\t\t\t\t<time>September 25, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a3074f6 elementor-share-buttons--view-icon elementor-share-buttons--skin-flat elementor-share-buttons--shape-circle elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"1a3074f6\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-70c2ea03 post-details-body e-flex e-con-boxed e-con e-parent\" data-id=\"70c2ea03\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70c0b647 elementor-widget elementor-widget-text-editor\" data-id=\"70c0b647\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As businesses increasingly embrace digital transformation, virtual events have become a staple in corporate communication. Virtual town hall meetings have replaced traditional in-person gatherings, and employees all over the world are connecting despite the distance. This shift in global communication has been driven by the need for flexibility, cost-efficiency, and the ability to reach a global audience in real-time.<\/p><p>\u00a0<\/p><p>During a <a href=\"https:\/\/www.globalmeet.com\/resources\/upcoming-webinars-amp-events\/\">recent webinar with GlobalMeet and Hive Streaming,<\/a> Michele Dobnikar, President of GlobalMeet, and Niklas Hagen, co-CEO of <a href=\"https:\/\/www.hivestreaming.com\/integrations\/global-meet\">Hive Streaming<\/a>, highlighted the importance of well-run internal events and the hidden costs of failed internal events. Their insights emphasize the critical role that high-quality virtual events play in effective corporate communication.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a42c5f e-flex e-con-boxed e-con e-child\" data-id=\"8a42c5f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-242daf14 elementor-widget elementor-widget-heading\" data-id=\"242daf14\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Enhancing Internal Corporate Communication Strategies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1996264f elementor-widget elementor-widget-text-editor\" data-id=\"1996264f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One of the primary benefits of <a href=\"\/virtual-events\/\">virtual events<\/a> is their ability to enhance internal corporate communication strategies. High-quality video experiences are now expected not only for external events, but also for internal communications. Niklas notes that in our technological world we are all accustomed to high-quality streaming services like Netflix and YouTube, and yet companies do not seem to demand the same level of quality for internal events, despite knowing that poor video experiences can lead to disengagement and a lack of trust in leadership.<\/p><p>\u00a0<\/p><p><a href=\"\/virtual-event\/town-hall\/\">Virtual town hall meetings<\/a> are now instrumental in creating alignment and engagement among employees. They provide a platform for leaders to communicate the company\u2019s vision, goals, and strategies directly to their staff, fostering a sense of unity and purpose. And Michele agrees, emphasizing that these events shape company culture, align corporate goals, and inspire teams, making them essential for driving engagement and commitment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c6e9c2b e-flex e-con-boxed e-con e-child\" data-id=\"3c6e9c2b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ae58c67 elementor-widget elementor-widget-heading\" data-id=\"5ae58c67\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Cost of Failed Internal Events<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6844ab elementor-widget elementor-widget-text-editor\" data-id=\"c6844ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The impact of a failed internal event goes far beyond technical cost; it can affect employee morale, trust, and understanding of the company\u2019s direction. Michele highlighted the importance of having a strong corporate communication strategy and the right tools in place to ensure that key messages are delivered effectively. Research shows that viewers that cannot hear the speaker or understand the speaker quickly tune out and become demoralized. And ultimately, your information becomes less viable. Having 40% of your employee base not understanding the information shared has a huge knock-on effect to your internal communications, your culture, and your revenue and profitability. Even 10% is too much.<\/p><p>\u00a0<\/p><p>Niklas agrees, further highlighting that costs associated with failed events are not always monetary. The opportunity cost of missed information and the time cost in needing to produce another event to replace the failed one. The embarrassment of being let down by your platform in front of a thousand employees. More importantly, failed events can erode trust in leadership. Employees expect seamless and professional virtual events, and any failure can result in a rapid loss of confidence and engagement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a4f929c e-flex e-con-boxed e-con e-child\" data-id=\"4a4f929c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12798048 elementor-widget elementor-widget-heading\" data-id=\"12798048\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">So What Can We Do About It? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-472d8a13 elementor-widget elementor-widget-text-editor\" data-id=\"472d8a13\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To ensure the success of virtual events, companies must focus on four key areas:<\/p><ul><li><em><strong>Content and Production Quality<\/strong><\/em>: The content of the event must be engaging, relevant, and well-produced. High production quality, including good lighting, sound, and camera work, enhance the overall experience. Additionally, interactive elements such as Q&amp;A sessions and live polls can increase engagement, helping sessions to feel a little less cold and a little more personal.<\/li><li><em><strong>Technology and Infrastructure<\/strong><\/em>: Reliable technology is crucial for delivering high-quality virtual events. Michele mentioned the importance of platforms like GlobalMeet, which offer stable and secure technology for both internal and external events. <a href=\"\/virtual-events\/integrations\/hive-streaming\/\">Hive Streaming\u2019s<\/a> control and analytics tools can also help ensure that large scale internal events go as planned, with smooth delivery and real-time insights into event performance.<\/li><li><em><strong>Inclusivity<\/strong><\/em>: Virtual events must be inclusive, ensuring that all employees, regardless of their role or location, have access to the same information. Michele emphasized the importance of features like real-time translation and multiple language captioning to bridge communication gaps in global teams. This inclusivity is vital for maintaining a unified, engaged, and informed workforce.<\/li><li><em><strong>Consistency<\/strong><\/em>: Regular virtual events, such as monthly or quarterly town halls, help maintain a continuous flow of information and keep employees informed and engaged. Consistency in communication reinforces the company\u2019s goals and objectives, ensuring that employees remain aligned with the organization\u2019s vision.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1280a29b e-flex e-con-boxed e-con e-child\" data-id=\"1280a29b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4552cb4 elementor-widget elementor-widget-heading\" data-id=\"4552cb4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Leveraging Technology for Success and Retention<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f65bd7b elementor-widget elementor-widget-text-editor\" data-id=\"7f65bd7b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Unsurprisingly, good technology plays a pivotal role in the success of virtual events. Platforms like <a href=\"\/\">GlobalMeet<\/a> and Hive Streaming offer <a href=\"https:\/\/www.globalmeet.com\/features\/crm-integrations\/\">integrated solutions<\/a> that ensure seamless delivery and high-quality experiences. Hive Streaming\u2019s recent product releases, such as \u2018Control the Event\u2019 and \u2018IT and Network Analytics\u2019, provide real-time insights and anomaly detection, helping companies identify and mitigate potential issues during live events.<\/p><p>\u00a0<\/p><p>Effective virtual events can also significantly impact employee retention and improve international communications. Engaged and informed employees are likely to stay, and this engagement can be driven heavily by leaders through these well-run internal events. They are a key opportunity to explain company goals and how the employee is vital to achieving them, which can in turn boost their commitment and job satisfaction. Neglecting the quality of the internal events can send the wrong message to employees about the company&#8217;s commitment to excellence, and trickles down to negatively impact vital customers.<\/p><p>\u00a0<\/p><p>For international employees, virtual events are also a critical tool for bridging cultural and linguistic divides and ensuring that teams have equal access and understanding for every event. Niklas highlighted the importance of ensuring that global teams receive the same quality of information as those at the headquarters. Tools like Hive Streaming\u2019s real-time translation and multiple language captioning help ensure that messages are understood by all employees, regardless of their location and native language.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5fa6a1fb e-flex e-con-boxed e-con e-child\" data-id=\"5fa6a1fb\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-571daec3 elementor-widget elementor-widget-heading\" data-id=\"571daec3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79d36248 elementor-widget elementor-widget-text-editor\" data-id=\"79d36248\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Incorporating virtual events into your corporate communication strategy is not just a trend; it\u2019s a necessity in today\u2019s dynamic business environment. These events are instrumental in shaping company culture, aligning goals, and fostering a sense of unity and purpose among employees. By prioritizing high-quality virtual events, organizations can enhance their communication strategies, improve employee retention, and ensure that their global teams remain informed and engaged every step of the way.<\/p><p>\u00a0<\/p><p>GlobalMeet stands out as the single solution for delivering high-quality internal and external virtual events. Whether you&#8217;re organizing an internal town hall with ten people, a sales kickoff, a marketing seminar, or an online event with ten thousand attendees, GlobalMeet provides the same user-friendly, reliable, secure, and stable technology. This consistency ensures that every event, whether managed or self-serve, maintains a high standard of excellence, making GlobalMeet the ideal choice for all your virtual event needs<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d12f042 primary-btn elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"4d12f042\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/contact\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact Sales<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"GlobalMeet\u2019s Michele Dobnikar and Hive Streaming\u2019s Niklas Hagen discuss the impacts virtual events can have on supporting your employee retention plan and improving international employee 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