{"id":1961,"date":"2024-11-13T21:10:29","date_gmt":"2024-11-13T21:10:29","guid":{"rendered":"https:\/\/www.globalmeet.com\/?p=1961"},"modified":"2025-01-22T20:54:10","modified_gmt":"2025-01-22T20:54:10","slug":"developing-an-effective-crisis-communication-plan","status":"publish","type":"post","link":"https:\/\/www.globalmeet.com\/blog\/virtual-events\/developing-an-effective-crisis-communication-plan\/","title":{"rendered":"Developing an Effective Crisis Communication Plan","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1961\" class=\"elementor elementor-1961\" data-elementor-post-type=\"post\">\n\t\t\t\t<section class=\"elementor-element elementor-element-4c7359fb e-con-full post-details-hero-img e-flex e-con e-parent\" data-id=\"4c7359fb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a86a24a elementor-widget elementor-widget-image\" data-id=\"6a86a24a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"540\" src=\"https:\/\/www.globalmeet.com\/wp-content\/uploads\/2024\/11\/businesswoman-using-globalmeet-for-a-Crisis-Communication-Plan-1024x540.webp\" class=\"attachment-large size-large wp-image-1962\" alt=\"image of a business woman executing her crisis communication plan\" srcset=\"https:\/\/www.globalmeet.com\/wp-content\/uploads\/2024\/11\/businesswoman-using-globalmeet-for-a-Crisis-Communication-Plan-1024x540.webp 1024w, https:\/\/www.globalmeet.com\/wp-content\/uploads\/2024\/11\/businesswoman-using-globalmeet-for-a-Crisis-Communication-Plan-300x158.webp 300w, https:\/\/www.globalmeet.com\/wp-content\/uploads\/2024\/11\/businesswoman-using-globalmeet-for-a-Crisis-Communication-Plan-768x405.webp 768w, https:\/\/www.globalmeet.com\/wp-content\/uploads\/2024\/11\/businesswoman-using-globalmeet-for-a-Crisis-Communication-Plan-1536x810.webp 1536w, https:\/\/www.globalmeet.com\/wp-content\/uploads\/2024\/11\/businesswoman-using-globalmeet-for-a-Crisis-Communication-Plan-2048x1080.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-4b772218 post-details-heading e-flex e-con-boxed e-con e-parent\" data-id=\"4b772218\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36733252 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"36733252\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Developing an Effective Crisis Communication Plan<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d6c6b8b elementor-widget elementor-widget-post-info\" data-id=\"7d6c6b8b\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-1017738 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t<span class=\"elementor-post-info__item-prefix\">by<\/span>\n\t\t\t\t\t\t\t\t\t\tGlobalMeet Blog Team\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-b20bc6e elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t<span class=\"elementor-post-info__item-prefix\">,<\/span>\n\t\t\t\t\t\t\t\t\t\t<time>November 13, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-660b3b84 elementor-share-buttons--view-icon elementor-share-buttons--skin-flat elementor-share-buttons--shape-circle elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"660b3b84\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-73efd7ce post-details-body e-flex e-con-boxed e-con e-parent\" data-id=\"73efd7ce\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62352a99 elementor-widget elementor-widget-text-editor\" data-id=\"62352a99\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In today\u2019s fast-paced world, where information spreads instantaneously, businesses face significant challenges when it comes to managing crises. Whether it&#8217;s a natural disaster, a cyberattack, or a PR scandal, the ability to communicate effectively during a crisis can make the difference between sustaining long-term success, or facing irreparable damage.<\/span><\/p><p><br \/><a href=\"https:\/\/event.webcasts.com\/starthere.jsp?ei=1685115&amp;tp_key=d269a7cc9c&amp;sti=website_pop-up\"><span style=\"font-weight: 400;\">In a recent GlobalMeet webinar<\/span><\/a><span style=\"font-weight: 400;\"> crisis communication experts Elizabeth Ortega and Michele Dobnikar explored how businesses can develop a robust crisis communication plan that ensures business continuity and mitigates risks<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1c5fe6 e-flex e-con-boxed e-con e-child\" data-id=\"f1c5fe6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35efa2a0 elementor-widget elementor-widget-heading\" data-id=\"35efa2a0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Importance of a Crisis Communication Plan\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a75e258 elementor-widget elementor-widget-text-editor\" data-id=\"5a75e258\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/blog.hubspot.com\/service\/crisis-communication-plan\"><span style=\"font-weight: 400;\">crisis communication plan<\/span><\/a><span style=\"font-weight: 400;\"> is a strategic tool that prepares businesses for the unexpected. It establishes clear protocols for communicating with both internal and external stakeholders during times of crisis. The plan ensures that businesses can quickly respond, provide accurate information, and maintain trust with their audiences.<\/span><\/p><p>\u00a0<\/p><p><a href=\"https:\/\/ecostrats.com\/\"><span style=\"font-weight: 400;\">Elizabeth Ortega<\/span><\/a><span style=\"font-weight: 400;\">, founder of ECO Strategic Communications, emphasized that one of the most critical aspects of crisis communication is to \u201cseize the narrative.\u201d Ortega advises businesses to be proactive in addressing crises rather than allowing external forces \u2014 such as the media or competitors \u2014 to control the story, explaining that \u201cthe first narrative often sticks in people\u2019s minds.\u201d Once the crisis becomes public, it\u2019s much harder to change perceptions, so businesses must get ahead of the news, and establish their version of events early.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Michele Dobnikar, president of GlobalMeet, echoed this sentiment, emphasizing that \u201cbeing prepared\u201d is key. She noted that companies often don\u2019t have time to formulate a communication strategy once a crisis occurs, which is why planning ahead is essential. &#8220;You must have the ability to communicate immediately,&#8221; she stated. Having a comprehensive crisis communication plan in place allows businesses to react swiftly, and minimize any fallout.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2feb728a e-flex e-con-boxed e-con e-child\" data-id=\"2feb728a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-20a4e120 e-con-full e-flex e-con e-child\" data-id=\"20a4e120\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b2f49db elementor-widget elementor-widget-heading\" data-id=\"3b2f49db\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key Elements of a Crisis Communication Plan\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc395bd elementor-widget elementor-widget-text-editor\" data-id=\"fc395bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 12pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">A well-developed crisis communication plan should include the following key components:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64da9a9 elementor-widget elementor-widget-heading\" data-id=\"64da9a9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Clear Chain of Command<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef935c9 elementor-widget elementor-widget-text-editor\" data-id=\"ef935c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Establishing a clear hierarchy of decision-makers is vital in a crisis. Businesses should have designated leaders responsible for making decisions and communicating with both internal and external stakeholders. This ensures that the organization speaks with a unified voice and avoids conflicting messages. As Ortega noted, \u201cleadership must work closely with communications teams to ensure clarity and consistency in messaging.\u201d<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-faa3349 elementor-widget elementor-widget-heading\" data-id=\"faa3349\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Proactive Communication<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ae84b8 elementor-widget elementor-widget-text-editor\" data-id=\"2ae84b8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Both Ortega and Dobnikar stressed the importance of proactive communication. While it might seem counterintuitive, addressing potential crises before they escalate can prevent more significant issues later. Proactive communication can involve anything, from responding to media inquiries, to keeping employees informed about sensitive matters. Dobnikar shared an example of a large global company she worked with as an example of best practice. They regularly updated a list of key personnel to be engaged during a crisis, and tested their communication systems quarterly.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8767f17 elementor-widget elementor-widget-heading\" data-id=\"8767f17\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Internal and External Communication Strategies\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c611b26 elementor-widget elementor-widget-text-editor\" data-id=\"c611b26\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A successful crisis communication plan must account for both internal and external audiences. Internal audiences, such as employees, play a critical role in maintaining business continuity. Keeping them informed helps prevent misinformation and rumors from spreading. As Dobnikar pointed out, during a crisis such as a natural disaster or cyberattack, regular communication with employees is crucial. \u201cRemaining calm sets the tone for how the organization responds, and helps keep emotions under control.\u201d<\/span><\/p><p><br \/><span style=\"font-weight: 400;\">Externally, businesses need to communicate effectively with customers, clients, media, and the public. In times of crisis, transparency is essential to maintaining trust. Ortega emphasized the need for businesses to address the situation head-on: \u201cAcknowledge what the issue is, develop resources to correct the situation, and explain how you will <\/span><a href=\"https:\/\/www.forbes.com\/sites\/edwardsegal\/2024\/04\/16\/learning-from-crisis-communication-mistakes-and-successes\/\"><span style=\"font-weight: 400;\">avoid similar issues in the future.\u201d<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a03cfa elementor-widget elementor-widget-heading\" data-id=\"7a03cfa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Regular Updates and Testing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-783bca6 elementor-widget elementor-widget-text-editor\" data-id=\"783bca6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Crisis communication plans should be treated as dynamic documents, subject to regular review and testing. Both experts agreed that, at a minimum, businesses should review their plans annually. Though ideally, quarterly reviews would provide more agility. These reviews should involve cross-functional teams, including legal, Human Resources, and communications, to ensure that all potential risks are considered, and that everyone is aligned on how to handle different types of crises.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">In addition to regular reviews, businesses should also test their crisis communication plans through drills and simulations. Dobnikar shared her experience of working with a company whose proactive testing of their business continuity plan during a wildfire saved both their operations, and their employees, noting that \u201chaving a well-thought-out plan allows you more headspace to handle unexpected nuances.\u201d<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36376abb elementor-widget elementor-widget-heading\" data-id=\"36376abb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Business Continuity and Disaster Recovery (BCDR)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31010379 elementor-widget elementor-widget-text-editor\" data-id=\"31010379\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A crisis communication plan is closely tied to broader business continuity and disaster recovery (BCDR) strategies. These plans ensure that critical business functions can continue during and after a disaster. Dobnikar shared an example of how her previous employer handled a wildfire crisis. Employees were evacuated from their homes, and the company had to act quickly to relocate staff whilst continuing to serve clients. Thanks to a well-tested business continuity plan, they were able to run the business with minimal disruption.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">\u201cFacing business risks head-on with a proactive, informed, and structured approach helps protect the organization and ensures resilience,\u201d Dobnikar explained. Having a BCDR plan in place can prevent operational downtime and safeguard critical data and infrastructure during a crisis.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-68fd5923 e-flex e-con-boxed e-con e-child\" data-id=\"68fd5923\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-374ce715 elementor-widget elementor-widget-heading\" data-id=\"374ce715\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Role of Virtual Events in Crisis Communication<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58c39c9c elementor-widget elementor-widget-text-editor\" data-id=\"58c39c9c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Virtual events have emerged as a powerful <\/span><a href=\"https:\/\/www.globalmeet.com\/virtual-events\/crisis-communications\/\"><span style=\"font-weight: 400;\">tool for crisis communication<\/span><\/a><span style=\"font-weight: 400;\">. In the wake of the COVID-19 pandemic, many organizations turned to virtual platforms to communicate with stakeholders during times of uncertainty. Michele Dobnikar, whose expertise lies in virtual events, highlighted the advantages of using these platforms in crisis situations.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Virtual events allow businesses to communicate quickly and effectively with large audiences, providing real-time updates, and addressing concerns as they arise. They also offer interactive features such as polls and participant analytics, enabling organizations to gauge audience reactions and adjust their messaging accordingly.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Elizabeth Ortega added that video communication plays a crucial role in building trust during a crisis. \u201cSeventy percent of what we communicate is non-verbal,\u201d she said, emphasizing the importance of body language and facial expressions in conveying authenticity. Virtual events give businesses the opportunity to put a face to their response, reducing anxiety, and fostering a sense of connection with their audience.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48f143c6 e-flex e-con-boxed e-con e-child\" data-id=\"48f143c6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2703edf2 elementor-widget elementor-widget-heading\" data-id=\"2703edf2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-436b614c elementor-widget elementor-widget-text-editor\" data-id=\"436b614c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Developing an effective crisis communication plan is essential for any organization looking to protect its reputation and ensure business continuity. As Elizabeth Ortega and Michele Dobnikar emphasized in their webinar, businesses must be proactive in seizing control of the narrative, communicating transparently with stakeholders, and regularly reviewing and testing their crisis communication strategies.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Incorporating virtual events into crisis communication plans can provide a dynamic and cost-effective way to reach audiences quickly and authentically. By preparing ahead of time and maintaining clear lines of communication, businesses can navigate even the most challenging crises while preserving trust and minimizing damage.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">With the right crisis communication plan in place, organizations can not only survive a crisis, but emerge stronger and more resilient than before.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29a277d5 primary-btn elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"29a277d5\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/contact\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact Sales<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"Crisis communication expert Elizabeth Ortega and Michele Dobnikar discuss crisis communication management and strategies for developing a comprehensive crisis communication plan.","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":6,"featured_media":1962,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1,27],"tags":[],"class_list":["post-1961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-virtual-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v26.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Developing an Effective Crisis Communication Plan | GlobalMeet<\/title>\n<meta name=\"description\" content=\"Crisis communication expert Elizabeth Ortega and Michele Dobnikar discuss crisis communication management and strategies for developing a comprehensive crisis communication plan.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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