{"id":2062,"date":"2025-01-29T10:00:00","date_gmt":"2025-01-29T10:00:00","guid":{"rendered":"https:\/\/www.globalmeet.com\/?p=2062"},"modified":"2025-08-07T07:55:16","modified_gmt":"2025-08-07T07:55:16","slug":"elevating-investor-communications-through-storytelling","status":"publish","type":"post","link":"https:\/\/www.globalmeet.com\/blog\/elevating-investor-communications-through-storytelling\/","title":{"rendered":"Elevating Investor Communications Through Data-Driven Storytelling","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2062\" class=\"elementor elementor-2062\" data-elementor-post-type=\"post\">\n\t\t\t\t<section class=\"elementor-element elementor-element-4c7359fb e-con-full post-details-hero-img e-flex e-con e-parent\" data-id=\"4c7359fb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a86a24a elementor-widget elementor-widget-image\" data-id=\"6a86a24a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.globalmeet.com\/wp-content\/uploads\/2025\/01\/Business-people-engaged-in-Investor-Communications-with-GlobalMeet-1024x576.webp\" class=\"attachment-large size-large wp-image-2063\" alt=\"Business people engaged with Investor Communications using GlobalMeet\" srcset=\"https:\/\/www.globalmeet.com\/wp-content\/uploads\/2025\/01\/Business-people-engaged-in-Investor-Communications-with-GlobalMeet-1024x576.webp 1024w, https:\/\/www.globalmeet.com\/wp-content\/uploads\/2025\/01\/Business-people-engaged-in-Investor-Communications-with-GlobalMeet-300x169.webp 300w, https:\/\/www.globalmeet.com\/wp-content\/uploads\/2025\/01\/Business-people-engaged-in-Investor-Communications-with-GlobalMeet-768x432.webp 768w, https:\/\/www.globalmeet.com\/wp-content\/uploads\/2025\/01\/Business-people-engaged-in-Investor-Communications-with-GlobalMeet-1536x864.webp 1536w, https:\/\/www.globalmeet.com\/wp-content\/uploads\/2025\/01\/Business-people-engaged-in-Investor-Communications-with-GlobalMeet.webp 1689w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-4b772218 post-details-heading e-flex e-con-boxed e-con e-parent\" data-id=\"4b772218\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36733252 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"36733252\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Elevating Investor Communications Through Data-Driven Storytelling<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d6c6b8b elementor-widget elementor-widget-post-info\" data-id=\"7d6c6b8b\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-1017738 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t<span class=\"elementor-post-info__item-prefix\">by<\/span>\n\t\t\t\t\t\t\t\t\t\tGlobalMeet Blog Team\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-b20bc6e elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t<span class=\"elementor-post-info__item-prefix\">,<\/span>\n\t\t\t\t\t\t\t\t\t\t<time>January 29, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-660b3b84 elementor-share-buttons--view-icon elementor-share-buttons--skin-flat elementor-share-buttons--shape-circle elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"660b3b84\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-73efd7ce post-details-body e-flex e-con-boxed e-con e-parent\" data-id=\"73efd7ce\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f1c5fe6 e-flex e-con-boxed e-con e-child\" data-id=\"f1c5fe6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a75e258 elementor-widget elementor-widget-text-editor\" data-id=\"5a75e258\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In the modern financial landscape, effective communication is no longer just about relaying facts\u2014it&#8217;s about telling a compelling story. In a recent GlobalMeet webinar, \u201cInnovating Investor Communications via Storytelling,\u201d hosted by Trent Waterhouse with industry experts Jeff Williams and Chris Kettman, underscored the transformative power of storytelling in investor relations.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35efa2a0 elementor-widget elementor-widget-heading\" data-id=\"35efa2a0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Role of Storytelling in Investor Communications<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92dc378 elementor-widget elementor-widget-text-editor\" data-id=\"92dc378\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Jeff Williams emphasized that at the heart of investor relations lies storytelling. While metrics and benchmarks \u2014 such as exceeding quarterly expectations or outperforming competitors \u2014 are essential punchlines, the nuance and authenticity of the journey behind those metrics make them memorable.<\/span><\/p><p>\u00a0<\/p><p><b>Beyond the Numbers<\/b><\/p><p><span style=\"font-weight: 400;\">Modern storytelling integrates financial data into rich, multimedia experiences, allowing investors to engage deeper with the narrative.<\/span><\/p><p>\u00a0<\/p><p><b>Nuance &amp; Transparency<\/b><\/p><p><span style=\"font-weight: 400;\">Authenticity builds trust. Organizations that openly share the full story, driven by data and insights, differentiate themselves in competitive markets.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Chris Kettman shared how Neary Virtual, a chapter of the National Investor Relations Institute, exemplifies storytelling through high-quality virtual learning sessions and partnerships. This approach equips IR professionals to effectively manage and amplify their company\u2019s narrative.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c3417a elementor-widget elementor-widget-heading\" data-id=\"6c3417a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Video is Essential<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56ced93 elementor-widget elementor-widget-text-editor\" data-id=\"56ced93\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The evolution from annual teleconferences to engaging video webcasts represents a shift towards more immersive communication tools. As Jeff noted, video offers unparalleled opportunities for IR professionals to humanize their message, incorporating visuals, dynamic charts, and relatable narratives. These elements ensure investors can experience the story, not just hear it.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Benefits:<\/span><\/p><p><b>Increased Engagement<\/b><span style=\"font-weight: 400;\">: Videos combine visuals, voice, and storytelling in ways that stimulate multiple senses. This multi-layered communication method helps keep viewers engaged for longer durations and improves information retention.<\/span><\/p><p>\u00a0<\/p><p><b>Stronger Connection<\/b><span style=\"font-weight: 400;\">: Seeing executives and stakeholders speak authentically allows viewers to connect on a personal level. The nuances of facial expressions, tone, and demeanor communicate sincerity and build trust. In times of uncertainty, these visual cues become pivotal.<\/span><\/p><p>\u00a0<\/p><p><b>Enhanced Understanding<\/b><span style=\"font-weight: 400;\">: Complex financial data, projections, and strategies can be made relatable and easier to grasp through visuals, animations, and infographics. For example, visualizing financial data through interactive charts helps stakeholders quickly comprehend portfolio growth, market benchmarks, and strategic shifts.\u00a0<\/span><\/p><p><b>Dynamic Storytelling<\/b><span style=\"font-weight: 400;\">: Video adds depth by integrating narrative arcs with live or pre-recorded content. Imagine pairing customer testimonials with product demonstrations or overlaying graphics on live footage of an executive\u2019s presentation.<\/span><\/p><p>\u00a0<\/p><p><b>Real-Time Interaction<\/b><span style=\"font-weight: 400;\">: Video formats, especially in live streams, allow for Q&amp;A sessions that enable instant audience feedback. Polls and surveys, such as those employed in the webinar, keep audiences engaged and make presentations more interactive.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Jeff also discussed examples where video amplified storytelling, such as showcasing an annual report summary using high-quality visuals. Videos\u2019 ability to condense and present detailed information without overwhelming the audience makes it an invaluable tool in IR communication.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-68fd5923 e-flex e-con-boxed e-con e-child\" data-id=\"68fd5923\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-374ce715 elementor-widget elementor-widget-heading\" data-id=\"374ce715\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenges and Solutions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58c39c9c elementor-widget elementor-widget-text-editor\" data-id=\"58c39c9c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Despite its benefits, producing high-quality video content requires careful planning and resources. Common challenges include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Technical Risks<\/b><span style=\"font-weight: 400;\">: Live productions can face disruptions. Pre-production rehearsals and robust technical backups help mitigate these risks.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Consistency in Messaging<\/b><span style=\"font-weight: 400;\">: Ensuring that the narrative aligns with the company\u2019s vision, values, and goals prevents mixed messaging.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>High Costs<\/b><span style=\"font-weight: 400;\">: While initial production costs can be high, companies can repurpose videos for multiple platforms, maximizing ROI.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">The potential of video to combine personal narratives, polished visuals, and transparent data storytelling makes it indispensable in modern investor communications. Especially when visualizing financial data through motion graphics or animated reports, video becomes a bridge between clarity and emotional connection.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-474283a e-con-full e-flex e-con e-child\" data-id=\"474283a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd765b1 elementor-widget elementor-widget-heading\" data-id=\"dd765b1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Building a Narrative Story<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ead0f6e elementor-widget elementor-widget-text-editor\" data-id=\"ead0f6e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Consistent and transparent communication underpins a compelling narrative. By managing the narrative effectively:<\/span><\/p><p>\u00a0<\/p><p><b>Streamlined Access<\/b><span style=\"font-weight: 400;\">: Companies ensure that all stakeholders have timely and easy access to a centralized source of well-rounded and well-presented information.<\/span><\/p><p>\u00a0<\/p><p><b>Proactive Storytelling<\/b><span style=\"font-weight: 400;\">: Rather than waiting for major events or milestones, storytelling becomes an ongoing initiative where multimedia assets, including videos, are integrated into regular updates, making the narrative dynamic and continuously engaging.<\/span><\/p><p>\u00a0<\/p><p><b>Building Trust Through Transparency<\/b><span style=\"font-weight: 400;\">: By consistently sharing comprehensive insights, companies foster stronger trust among investors and stakeholders, ensuring alignment with the organizational vision.<\/span><\/p><p>\u00a0<\/p><p><b>Supporting Contextual Understanding<\/b><span style=\"font-weight: 400;\">: The use of detailed, visual storytelling aids stakeholders in understanding intricate metrics or strategic decisions, enhancing clarity and reducing potential misinterpretations.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fb829c7 e-con-full e-flex e-con e-child\" data-id=\"fb829c7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4678732 elementor-widget elementor-widget-heading\" data-id=\"4678732\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Looking Ahead: IR Trends in 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c50dfe elementor-widget elementor-widget-text-editor\" data-id=\"4c50dfe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Emerging trends in investor communications focus on leveraging bold, innovative technologies:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dynamic Use of Multimedia<\/b><span style=\"font-weight: 400;\">: Companies using video and other interactive tools are poised to differentiate themselves.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Proactive Communication Strategies<\/b><span style=\"font-weight: 400;\">: Firms investing in tech-savvy, authentic storytelling now will lead in a rapidly changing financial landscape.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Jeff highlighted the power of trendsetters. Early adopters of transparent, data-driven storytelling often define the standard others scramble to meet.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dbdef23 e-con-full e-flex e-con e-child\" data-id=\"dbdef23\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8ef21f elementor-widget elementor-widget-heading\" data-id=\"a8ef21f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Final Takeaways<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4aae56 elementor-widget elementor-widget-text-editor\" data-id=\"c4aae56\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As Jeff succinctly put it, IR professionals must embrace all tools at their disposal, innovate boldly, and stay aligned with company values to remain ahead. The future of IR communications lies in storytelling that is authentic, data-informed, and technology-driven.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Let\u2019s aim higher, tell bolder stories, and redefine how we connect with investors in 2025 and beyond.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29a277d5 primary-btn elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"29a277d5\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/contact\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact Sales<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"On December 4, 2024, Trent Waterhouse hosted a webinar featuring Jeff Williams and Chris Kettman, where they explored the role of storytelling in transforming investor communications (IR).","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":6,"featured_media":2063,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1,23],"tags":[],"class_list":["post-2062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-investor-relations"],"acf":[],"yoast_head":"<!-- This site is optimized with the 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