{"id":2152,"date":"2025-03-12T09:00:00","date_gmt":"2025-03-12T09:00:00","guid":{"rendered":"https:\/\/www.globalmeet.com\/?p=2152"},"modified":"2025-08-18T09:11:49","modified_gmt":"2025-08-18T09:11:49","slug":"beyond-the-event-driving-value-after-close-of-play","status":"publish","type":"post","link":"https:\/\/www.globalmeet.com\/blog\/beyond-the-event-driving-value-after-close-of-play\/","title":{"rendered":"Beyond the Event: Driving Value After Close of Play","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2152\" class=\"elementor elementor-2152\" data-elementor-post-type=\"post\">\n\t\t\t\t<section class=\"elementor-element elementor-element-4c7359fb e-con-full post-details-hero-img e-flex e-con e-parent\" data-id=\"4c7359fb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a86a24a elementor-widget elementor-widget-image\" data-id=\"6a86a24a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.globalmeet.com\/wp-content\/uploads\/2025\/03\/Data-being-presented-to-team-following-GlobalMeet-Webcast-1024x683.webp\" class=\"attachment-large size-large wp-image-2153\" alt=\"\" srcset=\"https:\/\/www.globalmeet.com\/wp-content\/uploads\/2025\/03\/Data-being-presented-to-team-following-GlobalMeet-Webcast-1024x683.webp 1024w, https:\/\/www.globalmeet.com\/wp-content\/uploads\/2025\/03\/Data-being-presented-to-team-following-GlobalMeet-Webcast-300x200.webp 300w, https:\/\/www.globalmeet.com\/wp-content\/uploads\/2025\/03\/Data-being-presented-to-team-following-GlobalMeet-Webcast-768x512.webp 768w, https:\/\/www.globalmeet.com\/wp-content\/uploads\/2025\/03\/Data-being-presented-to-team-following-GlobalMeet-Webcast-1536x1024.webp 1536w, https:\/\/www.globalmeet.com\/wp-content\/uploads\/2025\/03\/Data-being-presented-to-team-following-GlobalMeet-Webcast.webp 1690w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-4b772218 post-details-heading e-flex e-con-boxed e-con e-parent\" data-id=\"4b772218\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36733252 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"36733252\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Beyond the Event: Driving Value After Close of Play<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d6c6b8b elementor-widget elementor-widget-post-info\" data-id=\"7d6c6b8b\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-1017738 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t<span class=\"elementor-post-info__item-prefix\">by<\/span>\n\t\t\t\t\t\t\t\t\t\tGlobalMeet Blog Team\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-b20bc6e elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t<span class=\"elementor-post-info__item-prefix\">,<\/span>\n\t\t\t\t\t\t\t\t\t\t<time>March 12, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-660b3b84 elementor-share-buttons--view-icon elementor-share-buttons--skin-flat elementor-share-buttons--shape-circle elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"660b3b84\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-73efd7ce post-details-body e-flex e-con-boxed e-con e-parent\" data-id=\"73efd7ce\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f1c5fe6 e-flex e-con-boxed e-con e-child\" data-id=\"f1c5fe6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a75e258 elementor-widget elementor-widget-text-editor\" data-id=\"5a75e258\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hosting a successful event, whether virtual, hybrid, or in person, is a major achievement. From planning and execution to managing participants, the effort required to bring everything together is no small feat. But here&#8217;s the big question: What happens after the event? Too often, the focus ends with the event&#8217;s conclusion, missing the opportunity to harness the full potential of post event engagement, especially when it comes to measuring event ROI and ensuring meaningful follow-ups.<\/p><p>\u00a0<\/p><p>With GlobalMeet, the value of your event doesn&#8217;t end when the doors close or the webinar wraps. By leveraging powerful features like post event surveys, redirects, and an in platform editing studio, you can keep momentum alive and deliver continued returns on your investment for lasting impact. These tools are critical for event follow-up strategies that drive sustained audience engagement and optimize event outcomes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35efa2a0 elementor-widget elementor-widget-heading\" data-id=\"35efa2a0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The event may end, but the conversation doesn\u2019t have to.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92dc378 elementor-widget elementor-widget-text-editor\" data-id=\"92dc378\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One of the biggest opportunities to engage with your audience comes immediately after the event. Attendees are still thinking about the content, the connections they&#8217;ve made, and the experience overall. Post event surveys and redirects play a crucial role in these early post-event stages.<\/p><h3>\u00a0<\/h3><h3>Post Event Surveys and Redirects<\/h3><p>These surveys allow you to capture critical insights whilst the event is still fresh in your attendees\u2019 minds. By asking for feedback on what worked and what could improve, you&#8217;re not only gathering valuable data but also showing attendees that their opinions matter to you.<\/p><p>\u00a0<\/p><p>Redirects are an effortless way to guide your audience towards their next steps after the event. Whether it&#8217;s visiting a landing page with exclusive resources, signing up for upcoming sessions, or engaging in post event discussions, redirects ensure attendees remain connected to your brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c3417a elementor-widget elementor-widget-heading\" data-id=\"6c3417a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Repurpose content with ease using our in platform editing studio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56ced93 elementor-widget elementor-widget-text-editor\" data-id=\"56ced93\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Post event the materials you&#8217;ve created \u2014 from session recordings to slide decks \u2014 represent a treasure trove of content that can be used again. But the challenge lies in editing and repurposing them effectively. This is where GlobalMeet\u2019s in platform editing studio makes all the difference.<\/p><p>\u00a0<\/p><h3><strong>Adjust<\/strong> Without<strong> all the Hassle<\/strong><\/h3><p>Update your slide deck to correct a typo, or swap out a graph to reflect updated data, all within the platform, without downloading or requiring specialist tools. The editing studio provides a seamless way to polish your event materials so they&#8217;re always up to date and ready to share.<\/p><p>\u00a0<\/p><h3>Repurpose for Maximum ROI:<\/h3><p>These adjusted materials can then be repurposed into blogs, social media posts, training modules, or evergreen marketing assets. This not only extends the life of your event content, but also ensures that every resource you&#8217;ve created continues to deliver value long after the event is over, an essential part of measuring event ROI and maximizing content utility. Saving you time to work on the next big event.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c411977 elementor-widget elementor-widget-heading\" data-id=\"c411977\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Centralized insights for a seamless feedback loop\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-548697c elementor-widget elementor-widget-text-editor\" data-id=\"548697c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The data collected during and after your event \u2014 including attendee metrics, engagement statistics, and survey responses \u2014 offers actionable insights into what worked and where there&#8217;s room for improvement. GlobalMeet simplifies this process by consolidating all data into one place, making it easy to analyze and act on.<\/p><p>\u00a0<\/p><p>By identifying trends you can:<\/p><ul><li>Understand which sessions or speakers resonated most with your audience.<\/li><li>Fine tune your content strategy for future events.<\/li><li>Align marketing and sales efforts with audience behavior and preferences.<\/li><\/ul><p>Use your insights to create data-driven case studies that showcase your event&#8217;s success, and leverage your data, to make sure every event is better than the last.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdd61f7 elementor-widget elementor-widget-heading\" data-id=\"bdd61f7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Continuous engagement beyond the event<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b1d7c2 elementor-widget elementor-widget-text-editor\" data-id=\"7b1d7c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The post event phase is a critical opportunity to nurture your audience relationships, and build loyalty with your customers. By integrating fully with your CRM, GlobalMeet enables you to maintain engagement through timely follow-ups and targeted communication.<\/p><p>\u00a0<\/p><h3>Timely follow-up emails<\/h3><p>Send personalized thank you messages, including event highlights, and invite attendees to engage with additional content or future opportunities.<\/p><p>\u00a0<\/p><h3>Exclusive Resources<\/h3><p>Provide access to session recordings, supplementary materials, or discounts for upcoming events.<\/p><p>\u00a0<\/p><h3>Community Building<\/h3><p>Encourage attendees to join social media groups, newsletters, or mailing lists to stay connected.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b023a1 elementor-widget elementor-widget-heading\" data-id=\"0b023a1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Strengthen your Pipleine and Plan for the Future with Post-Event Insights\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e848b3a elementor-widget elementor-widget-text-editor\" data-id=\"e848b3a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For businesses, events often serve as a critical avenue for generating leads. But how you manage those leads and analyze event performance after the event can make all the difference. GlobalMeet integrates seamlessly with CRM platforms to help you qualify and nurture leads effectively, whilst capturing detailed event insights that help you understand what works well, what needs refining, and how to approach measuring event ROI effectively.<\/p><p>\u00a0<\/p><h3>Attribution of Survey Results and Q&amp;A Submissions<\/h3><p>Connect survey responses and Q&amp;A interactions to individual participants for deeper insight into attendee engagement, allowing you to optimize future events based on real time data.<\/p><p>\u00a0<\/p><h3>Maintain a Record of Certificates Earned<\/h3><p>Keep track of certificates earned by registrants for post-event evaluation and continued professional development.<\/p><p>\u00a0<\/p><h3>Track Viewing Duration Per Registrant<\/h3><p>Analyze how long each attendee engaged with event content to gauge interest and participation levels, improving your lead scoring by identifying engagement, so you can be sure of their focus in future events.<\/p><p>\u00a0<\/p><h3>CRM Campaign Tracking<\/h3><p>Record which campaign links a registrant used to analyze the most effective lead sources and associate registrants with specific CRM campaigns, ensuring that you know where to put your campaigning energy.<\/p><p>\u00a0<\/p><h3>Event Resources and CRM Integration<\/h3><p>Link event resources with CRM-Tracked collateral, enabling more effective follow-ups and content engagement tracking, delivering personalized post-event outreach that aligns with attendee behavior.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c391e1c elementor-widget elementor-widget-heading\" data-id=\"c391e1c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-188c714 elementor-widget elementor-widget-text-editor\" data-id=\"188c714\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The end of an event isn&#8217;t a stopping point; it&#8217;s a springboard for continued engagement and growth. With engagement-focused features, robust analytics for measuring event ROI,\u00a0and an intuitive editing studio, GlobalMeet gives you the tools to maximize the value of every event.<\/p><p>\u00a0<\/p><p>From turning insights into future successes, to building long term relationships with your customers, the tools at your disposal make it possible to elevate your events from one off experiences to integral components of your marketing and event follow-up strategies, ensuring every event drives lasting impact and stronger connections.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29a277d5 primary-btn elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"29a277d5\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/contact\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact Sales<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"The event may be over, but its impact doesn\u2019t have to be. GlobalMeet can help to maximize the value of your events long after the final attendee logs off or leaves the platform. From intuitive post event surveys and website redirects  that keep the conversation going, to an in platform editing studio that makes repurposing content effortless, GlobalMeet ensures your events continue to work for you long after close of play. Increase the value of every event with actionable strategies to strengthen engagement, drive long term ROI, and make every event a steppingstone to future success by enabling better business outcomes. 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