{"id":2249,"date":"2025-04-30T10:00:00","date_gmt":"2025-04-30T10:00:00","guid":{"rendered":"https:\/\/www.globalmeet.com\/?p=2249"},"modified":"2025-06-04T14:33:21","modified_gmt":"2025-06-04T14:33:21","slug":"going-beyond-virtual-meetings-for-next-generation-virtual-event-technology","status":"publish","type":"post","link":"https:\/\/www.globalmeet.com\/blog\/virtual-events\/going-beyond-virtual-meetings-for-next-generation-virtual-event-technology\/","title":{"rendered":"Going Beyond Virtual Meetings with Next Generation Virtual Event Technology","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2249\" class=\"elementor elementor-2249\" data-elementor-post-type=\"post\">\n\t\t\t\t<section class=\"elementor-element elementor-element-4c7359fb e-con-full post-details-hero-img e-flex e-con e-parent\" data-id=\"4c7359fb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a86a24a elementor-widget elementor-widget-image\" data-id=\"6a86a24a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.globalmeet.com\/wp-content\/uploads\/2025\/04\/Businessman-presenting-at-a-GlobalMeet-Technology-Conference-1024x576.webp\" class=\"attachment-large size-large wp-image-2250\" alt=\"Businessman presenting on Virtual Event Technology at GlobalMeet Conference\" srcset=\"https:\/\/www.globalmeet.com\/wp-content\/uploads\/2025\/04\/Businessman-presenting-at-a-GlobalMeet-Technology-Conference-1024x576.webp 1024w, https:\/\/www.globalmeet.com\/wp-content\/uploads\/2025\/04\/Businessman-presenting-at-a-GlobalMeet-Technology-Conference-300x169.webp 300w, https:\/\/www.globalmeet.com\/wp-content\/uploads\/2025\/04\/Businessman-presenting-at-a-GlobalMeet-Technology-Conference-768x432.webp 768w, https:\/\/www.globalmeet.com\/wp-content\/uploads\/2025\/04\/Businessman-presenting-at-a-GlobalMeet-Technology-Conference-1536x864.webp 1536w, https:\/\/www.globalmeet.com\/wp-content\/uploads\/2025\/04\/Businessman-presenting-at-a-GlobalMeet-Technology-Conference.webp 1690w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-4b772218 post-details-heading e-flex e-con-boxed e-con e-parent\" data-id=\"4b772218\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36733252 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"36733252\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Going Beyond Virtual Meetings with Next Generation Virtual Event Technology<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d6c6b8b elementor-widget elementor-widget-post-info\" data-id=\"7d6c6b8b\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-1017738 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t<span class=\"elementor-post-info__item-prefix\">by<\/span>\n\t\t\t\t\t\t\t\t\t\tGlobalMeet Blog Team\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-b20bc6e elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t<span class=\"elementor-post-info__item-prefix\">,<\/span>\n\t\t\t\t\t\t\t\t\t\t<time>April 30, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-660b3b84 elementor-share-buttons--view-icon elementor-share-buttons--skin-flat elementor-share-buttons--shape-circle elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"660b3b84\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-73efd7ce post-details-body e-flex e-con-boxed e-con e-parent\" data-id=\"73efd7ce\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f1c5fe6 e-flex e-con-boxed e-con e-child\" data-id=\"f1c5fe6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a75e258 elementor-widget elementor-widget-text-editor\" data-id=\"5a75e258\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Virtual events have come a long way from simple video conferencing tools. Platforms like Zoom, Teams, and Webex were invaluable for remote collaboration, but <a href=\"https:\/\/www.globalmeet.com\/virtual-events\/video-training-platform\/\">modern virtual event platforms<\/a> with integrated virtual event technology go far beyond basic video calls. Today, event organizers have access to feature-rich solutions designed to enhance engagement, networking, branding, and analytics.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35efa2a0 elementor-widget elementor-widget-heading\" data-id=\"35efa2a0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Shift from Video Calls to Interactive Platforms<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92dc378 elementor-widget elementor-widget-text-editor\" data-id=\"92dc378\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The demand for more immersive and interactive experiences has driven the shift from basic meetings to sophisticated virtual events. Early virtual events often lacked the energy and engagement of in-person gatherings. However, modern platforms now leverage cutting-edge technology to create dynamic and tailored virtual environments.<\/p>\n<p>\u00a0<\/p>\n<h3>Unique Branding<\/h3>\n<p>Branding plays a critical role in creating a cohesive and professional virtual event experience. Modern virtual event platforms have integrated branding options, which allow organizations to customize virtual spaces with their logos, colors, and themes, making each event feel unique while ensuring brand consistency across all aspects of their events. Interactive exhibit halls and branded virtual boots enable sponsors and exhibitors to showcase their products in engaging ways. Additionally, braded content such as custom video backdrops, banners and personalized messaging enhances visibility and reinforces brand identity. Some platforms even offer branded gamification features, allowing companies to integrate their logos into leaderboards, challenges, and rewards, driving deeper audience engagement.<\/p>\n<p>\u00a0<\/p>\n<h3>AI Powered Networking<\/h3>\n<p>AI-powered networking has transformed attendee connections by using intelligent matchmaking based on preferences and behaviors. These tools analyze attendee interests, past interactions, and engagement patterns to recommend relevant connections, ensuring that every interaction is meaningful.<\/p>\n<p>\u00a0<\/p>\n<h3>Advanced Analytics and Content Delivery<\/h3>\n<p><a href=\"https:\/\/www.globalmeet.com\/virtual-events\/integrations\/\">Advanced analytics<\/a> provide real-time insights, helping organizers track attendance, measure engagement, and optimize content delivery. Multi-format content delivery, including live, pre-recorded, and simulive sessions, ensures high-quality presentations that cater to different audience needs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c3417a elementor-widget elementor-widget-heading\" data-id=\"6c3417a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Personalization in Virtual Events<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56ced93 elementor-widget elementor-widget-text-editor\" data-id=\"56ced93\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A one-size-fits-all approach no longer works for virtual events. Attendees now expect personalized experiences that cater to their interests and goals. Modern virtual event platforms use advanced tools and AI to curate individualized event journeys.<\/p>\n<p>\u00a0<\/p>\n<p>Intelligent matchmaking tools analyze user data to connect like-minded attendees, fostering more meaningful interactions. Adaptive content delivery dynamically adjusts recommendations based on real-time engagement, keeping attendees involved and engaged.<\/p>\n<p>\u00a0<\/p>\n<p>Personalized experiences make virtual events more valuable, leading to higher satisfaction and participation rates.<\/p>\n<p>\u00a0<\/p>\n<p>One of the more exciting developments in virtual event technology is the shift toward immersive experiences, with some platforms now incorporating virtual reality (VR), augmented reality (AR), and 3D environments to create engaging event atmospheres. However, these virtual venues are still in the earliest stages of development and are \u2014 for most event organizers \u2014 still a part of the distant future.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c411977 elementor-widget elementor-widget-heading\" data-id=\"c411977\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Engagement Beyond the Screen<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-548697c elementor-widget elementor-widget-text-editor\" data-id=\"548697c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Keeping attendees engaged in a virtual setting requires more than just passive content consumption. Leading virtual event platforms integrate interactive tools that encourage active participation.<\/p>\n<p>\u00a0<\/p>\n<h3>Interactive Features for Engagement<\/h3>\n<p>Live polling and surveys allow attendees to voice their opinions and contribute to discussions, creating a more interactive experience. Breakout sessions and roundtable discussions enable smaller group interactions, fostering deeper conversations and peer-to-peer networking.<\/p>\n<p>\u00a0<\/p>\n<h3>Networking and Social Interaction<\/h3>\n<p>Interactive Q&amp;A features ensure audience questions are addressed in real time, with attendees able to upvote the most relevant queries. Networking lounges and AI-powered matchmaking create structured opportunities for attendees to connect, building professional relationships and collaborations.<\/p>\n<p>\u00a0<\/p>\n<h3>Gamification and Social Media Integration<\/h3>\n<p>Social media integration and gamification encourage participants to share their experiences, engage in challenges, and earn rewards, amplifying event reach and engagement.<\/p>\n<p>By incorporating these features, virtual events become more dynamic, ensuring attendees remain connected and involved throughout the experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdd61f7 elementor-widget elementor-widget-heading\" data-id=\"bdd61f7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Hybrid Event Innovations<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b1d7c2 elementor-widget elementor-widget-text-editor\" data-id=\"7b1d7c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hybrid events \u2014 where in-person and virtual attendees participate simultaneously \u2014 have become the new standard. Event organizers must ensure seamless integration between physical and digital experiences.<\/p>\n<p>\u00a0<\/p>\n<h3>Smart Event Apps and Simulive Sessions<\/h3>\n<p>Smart event apps enhance hybrid events by providing in-person attendees with real-time schedules, digital networking opportunities, and interaction with virtual participants. Simulive sessions combine pre-recorded presentations with live engagement, allowing speakers to interact with attendees in real time while ensuring high production quality.<\/p>\n<p>\u00a0<\/p>\n<h3>Blended Participation and Live Streaming<\/h3>\n<p>Blended participation models enable both physical and remote attendees to engage through shared Q&amp;A sessions, live polls, and networking activities, creating a unified event experience. High-definition live streaming with multi-camera views enhances virtual participation, making remote attendees feel like part of the event.<\/p>\n<p>\u00a0<\/p>\n<h3>RFID and Beacon Technology<\/h3>\n<p>Hybrid event technology may see the use of <a href=\"https:\/\/www.imsts.com\/what-are-beacons-and-why-would-i-want-them-at-my-event\">RFID and beacon technology<\/a> to track attendee movement and engagement at physical venues, providing valuable data to help organizers optimize event design and logistics.<\/p>\n<p>\u00a0<\/p>\n<p>Hybrid events are no longer an afterthought\u2014they are a core part of modern event strategies, offering greater accessibility and audience reach.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6315be4 elementor-widget elementor-widget-heading\" data-id=\"6315be4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Future of Virtual Events<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c16c3b elementor-widget elementor-widget-text-editor\" data-id=\"1c16c3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There\u2019s no doubt that virtual and hybrid events are here to stay. As technology evolves these event platforms will continue to advance, making digital events even more interactive, intelligent, and immersive.<\/p>\n<p>\u00a0<\/p>\n<h3>Data Driven Insights and AI Optimization<\/h3>\n<p>AI is gaining momentum every day, especially in virtual event spaces. Data-driven insights are transforming virtual events by providing organizers with real-time analytics on attendee behavior, engagement levels, and content effectiveness. AI-powered tools analyze interactions to offer personalized recommendations, helping event planners refine programming, optimize networking opportunities, and enhance overall audience satisfaction. Predictive analytics also enable proactive decision-making, allowing organizers to adjust strategies dynamically to improve engagement and retention.<\/p>\n<p>\u00a0<\/p>\n<h3>Sustainability in Event Technology<\/h3>\n<p>It is also likely that <a href=\"https:\/\/www.globalmeet.com\/our-impact\/sustainability\/\">sustainability<\/a> in event technology will continue to be a prominent focus, with platforms adopting energy efficiency solutions and carbon reduction strategies to align with global sustainability goals.<\/p>\n<p>\u00a0<\/p>\n<p>There is no doubt that the future of virtual event technology promises unparalleled engagement, accessibility, and innovation. By embracing these advancements, event organizers can create unforgettable experiences that go beyond traditional virtual meetings.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d981378 elementor-widget elementor-widget-heading\" data-id=\"d981378\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e48cf53 elementor-widget elementor-widget-text-editor\" data-id=\"e48cf53\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Virtual event technology has evolved dramatically, offering far more than basic video conferencing. Today\u2019s platforms provide immersive, personalized, and interactive experiences that engage attendees in meaningful ways. From AI-driven networking to VR-powered venues, virtual and hybrid events are becoming increasingly sophisticated. As new technologies emerge, digital event possibilities will continue to expand, ensuring that the future of event experiences remains exciting and innovative.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29a277d5 primary-btn elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"29a277d5\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/contact\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact Sales<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"Virtual and hybrid events have evolved far beyond basic video conferencing tools like Teams, Webex, and Zoom. Today&#8217;s event organizers have access to cutting edge technology that delivers immersive, interactive, and highly engaging experiences featuring your organization\u2019s branding and color scheme. From AI driven networking to virtual reality environments, explore the latest innovations shaping the future of virtual events.","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":6,"featured_media":2250,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1,27],"tags":[],"class_list":["post-2249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-virtual-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v26.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Going Beyond Virtual Meetings with Next Generation Virtual Event Technology<\/title>\n<meta name=\"description\" content=\"Virtual events have evolved beyond video conferencing tools like Teams, Webex, and Zoom with cutting edge 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