{"id":2506,"date":"2025-07-30T11:15:00","date_gmt":"2025-07-30T11:15:00","guid":{"rendered":"https:\/\/www.globalmeet.com\/?p=2506"},"modified":"2025-08-01T00:47:16","modified_gmt":"2025-08-01T00:47:16","slug":"globalmeet-and-the-btn-group-empower-the-corporate-travel-community-with-advanced-virtual-event-solutions","status":"publish","type":"post","link":"https:\/\/www.globalmeet.com\/press-releases\/globalmeet-and-the-btn-group-empower-the-corporate-travel-community-with-advanced-virtual-event-solutions\/","title":{"rendered":"GlobalMeet and The BTN Group Empower the Corporate Travel Community with Advanced Virtual Event Solutions","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2506\" class=\"elementor elementor-2506\" data-elementor-post-type=\"post\">\n\t\t\t\t<section class=\"elementor-element elementor-element-59102984 post-details-heading e-flex e-con-boxed e-con e-parent\" data-id=\"59102984\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f5d00da elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"2f5d00da\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">GlobalMeet and The BTN Group Empower the Corporate Travel Community with Advanced Virtual Event Solutions<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9030ebc elementor-widget elementor-widget-post-info\" data-id=\"9030ebc\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-1017738 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t<span class=\"elementor-post-info__item-prefix\">by<\/span>\n\t\t\t\t\t\t\t\t\t\tGlobalMeet Press Team\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-b20bc6e elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t<span class=\"elementor-post-info__item-prefix\">,<\/span>\n\t\t\t\t\t\t\t\t\t\t<time>July 30, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bb2e45c elementor-share-buttons--view-icon elementor-share-buttons--skin-flat elementor-share-buttons--shape-circle elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"4bb2e45c\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-3f223620 post-details-body e-flex e-con-boxed e-con e-parent\" data-id=\"3f223620\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c611b74 elementor-widget elementor-widget-heading\" data-id=\"7c611b74\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Webcasting technology leader delivers powerful solutions for custom content webinars that \neducate and inform corporate travel professionals on critical industry trends and updates.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-286bf5cf elementor-widget elementor-widget-text-editor\" data-id=\"286bf5cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\"><strong>PHOENIX (July 30, 2025)<\/strong> \u2013 <a href=\"https:\/\/www.globalmeet.com\/\">GlobalMeet<\/a>, a leader in virtual event technology, today announced that its platform is now empowering The BTN Group (\u201cBTN\u201d) to host custom content webinars, enabling the organization to reach and engage over 100,000 corporate travel buyers within the $1.4 trillion business travel industry. BTN\u2019s digital portfolio includes BTN Europe, The Beat, and the industry\u2019s leading website <a href=\"http:\/\/www.businesstravelnews.com\/\">www.BusinessTravelNews.com<\/a>.<\/p><p style=\"font-weight: 400;\">\u00a0<\/p><p style=\"font-weight: 400;\">BTN leverages GlobalMeet&#8217;s application programming interface (API) to integrate webinar attendee information with its existing travel management data, email subscriber platform, and <a href=\"https:\/\/www.businesstravelnews.com\/webinars\">on-demand webinar portal<\/a>. Click-to-join capabilities within the GlobalMeet platform remove the requirement for BTN sponsors and subscribers to download or update client software, making joining a webinar effortless. GlobalMeet\u2019s reporting analytics features further empower the BTN marketing team to pinpoint high-impact webinar topics that attract larger audiences and drive deeper engagement, enabling the delivery of content that resonates most with corporate travel management professionals.<\/p><p style=\"font-weight: 400;\">\u00a0<\/p><p style=\"font-weight: 400;\"><em>\u201cGlobalMeet makes it easy for our sponsors and subscribers to join BTN webinars from anywhere across the globe. Our webinar producers also love the advanced video bridge ease of use and professional production capabilities,\u201d<\/em> said The BTN Group Senior Digital Director, Alexandra Mancini. <em>\u201cWe trust the reliability of the GlobalMeet private cloud platform and value the 24\/7 assistance and advice we receive from the technical support and product development teams.\u201d \u00a0<\/em><\/p><p style=\"font-weight: 400;\">\u00a0<\/p><p style=\"font-weight: 400;\">BTN utilizes the GlobalMeet webinar platform to deliver engaging, sponsor-branded sessions that educate corporate travel managers on key industry trends and challenges. These interactive webinars cover topics like AI automation and travel program integration, helping BTN deepen audience engagement and provide valuable insights.<\/p><p style=\"font-weight: 400;\">\u00a0<\/p><p style=\"font-weight: 400;\"><em>\u201cWhether it is executives from airline, credit card, hotel, rental car, venue, or expense management companies, GlobalMeet is proud to help connect BTN\u2019s travel buyers with meetings, sustainability, and travel industry suppliers,\u201d<\/em> said GlobalMeet CMO Trent Waterhouse. <em>\u201cIt\u2019s amazing to see how corporate travel managers are leveraging technology to transform booking optimization, dynamic pricing, and traveler support to deliver cost savings, better traveler experiences, streamlined workflows, and insightful data analysis that accelerate ROI.\u201d<\/em><\/p><p style=\"font-weight: 400;\">GlobalMeet\u2019s webinar solution combines seamless accessibility with powerful interactive features, including live Q&amp;A, polling, chat, and surveys, to keep corporate travel professionals engaged throughout every session. The platform\u2019s advanced reporting and analytics provide webinar organizers valuable insights to refine their content and enhance audience impact. Supported by 24\/7 technical assistance and enterprise-grade security, GlobalMeet delivers reliable, high-quality webinars at scale.<\/p><p style=\"font-weight: 400;\">\u00a0<\/p><p style=\"font-weight: 400;\">GlobalMeet is a webcasting platform trusted by more than half of Fortune 500 companies to engage and inspire large, worldwide audiences. As a leader in the events industry, GlobalMeet leverages cutting-edge innovation, robust reporting and analytics, and high-impact broadcasting capabilities to drive advancements in virtual event technology.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7aed997c elementor-widget elementor-widget-text-editor\" data-id=\"7aed997c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\"><strong>About The BTN Group<\/strong><\/p><p style=\"font-weight: 400;\">Since 1984, The BTN Group (comprising Business Travel News, Business Travel News Europe, and The Beat) has been the leading global source of business travel and meeting information, news, data, analysis, and research, serving the $1.4 trillion business travel industry. Our audience of corporate travel managers, procurement and sourcing executives, and travel management professionals purchases and manages billions of dollars of business travel and meetings annually and are responsible for setting travel and meeting policies on behalf of their companies and organizations. The BTN Group produces over 40 annual conferences, events, and trade shows in North America, Europe, and APAC, creating the ideal environment for corporate travel and meeting buyers and suppliers to connect through education and networking. The BTN Group Content Solutions division produces custom webinars, research, white papers, newsletters, case studies, account-based marketing programs, and more for suppliers. The BTN Group is part of Northstar Travel Group, a leading B2B information, events, and marketing solutions company serving the global travel industry through 14 trusted brands across leisure, corporate, and hospitality sectors. Learn more online at <a href=\"https:\/\/sales.businesstravelnews.com\/webinars\">www.BusinessTravelNews.com<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7e7028 elementor-widget elementor-widget-text-editor\" data-id=\"b7e7028\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>About GlobalMeet<\/b><\/p><p>For over 25 years, GlobalMeet has been a trusted provider for virtual and hybrid event webcasting, delivering services today to more than half of North America\u2019s largest banks, biotech, energy, hospitality, insurance, life sciences, pharmaceutical, technology, and the world\u2019s largest accounting firms, collectively responsible for auditing 90% of the Fortune 500. GlobalMeet scales to the largest audiences because we own and operate our own global streaming-as-a-service infrastructure. The GlobalMeet hybrid events, training, webcasting, webinar, and virtual events platform is fully customized to use your branding, with full HD video and high-fidelity audio that scales to the largest audiences. GlobalMeet also offers chat, polling, Q&amp;A, and surveys to help keep attendees engaged. Our experienced event producers deliver professional onboarding, targeted training, managed event production, and real-time support to ensure your success. GlobalMeet also offers CRM integrated reporting and analytics to provide a comprehensive view of events, attendees, presenters, content, and engagement. By enabling On-Demand and Simulated Live playback of recorded events, your audience can watch at their convenience, supported by a full suite of captioning, transcription, and translation capabilities. When your message matters\u2122, our people make sure your people look and sound their best, with 24\/7 LIVE support to take care of all the technical details before, during, and after each event. For more information, visit <a href=\"http:\/\/www.globalmeet.com\/\" data-ogsc=\"\">www.globalmeet.com<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad536bd elementor-widget elementor-widget-text-editor\" data-id=\"ad536bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Media Contact<\/strong><\/p><p>Trent Waterhouse<\/p><p><a href=\"mailto:trent@globalmeet.com\">trent@globalmeet.com<\/a><\/p><p>+1 623-523-1672<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73731429 primary-btn elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"73731429\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/contact\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact GlobalMeet<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"Webcasting technology leader delivers powerful solutions for custom content webinars that educate and inform corporate travel professionals on critical industry trends and updates.\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[28,97],"tags":[],"class_list":["post-2506","post","type-post","status-publish","format-standard","hentry","category-press-releases","category-testimonial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v26.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GlobalMeet and The BTN Group Empower the Corporate Travel Community with Advanced Virtual Event Solutions | GlobalMeet<\/title>\n<meta name=\"description\" content=\"Webcasting technology leader delivers powerful solutions for custom content webinars that educate and inform corporate travel professionals on critical industry trends and updates.\" \/>\n<meta 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